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About Us

About our Founder (Sarah Jane Hull)

Sarah Jane Hull experienced a pivotal life changing moment in the 7th grade that ignited her passion and life purpose to help others feel better about themselves through the way they dressed. She experienced first hand how an outfit can change a person's self image and give a person the confidence they need to face any situation. While Sarah believes that beauty has more to do with the person than they dress, a woman realizing her beauty for the first time is life changing. Sarah founded her first store in 2007 with the goal of creating a shopping experience that would allow every woman to realize her inner beauty.
Confidence believes in your own beauty. A woman who believes in her own personal style and feels good about herself exudes a confidence that is contagious. Sarah is on a mission to spread that contagious confidence one outfit at a time